While the origin of Verdeca is uncertain, it is certainly a grape of venerable age. Pugliese author Prospero Rendella used the term Verdeca of Gravina as early as 1629 in a treatise on grapevines and wine.
Verdeca is cultivated primarily in the Valle d'Itria, a karst depression in the centre of three provinces, Bari, Brindisi, and Taranto, generally along with the Bianco d'Alessano variety. The cluster is medium-sized, conical, and winged, while the whitish-green berry has a medium-thick skin and juicy pulp. It ripens medium-early and shows good resistance to the main vineyard pests and diseases. In the past, Verdeca was mainly utilised for the production of liqueur wines traditional to the area and of vermouth; today, it is the primary variety of Valle d’Itria DOPs such as Locorotondo and Martina Franca, and monovarietal wines are also being produced.