Magna Grecia, Primitivo, born from the land

Magna Grecia

In order to gain a deeper understanding of this very old territory, you need to follow the leitmotiv of vineyards and wineries, cycling past eighty-year-old alberello vines, thousand-year-old olive trees, dry-stone walls and charming towns full of beautiful art and architecture. You need to discover the infinite connections between traditional skills and flavours. The blue sea of the Ionian coast is the background, while the powerful red soils of the hinterland are charged with an energy which permeates the history of its cities with their royal and aristocratic origins. This energy delineates the landscape and permeates the economy, the customs, the rhythms and the history of the territory.

Don’t miss:

  • Manduria’s old town with a tour of the Jewish Ghetto and the Convent of the Servite
  • the imposing Oria Castle, a mediaeval manor
  • the Torneamento, the traditional contest between the four districts of Oria

What to try:

  • cookery classes in a masseria
  • a vist to the Primitivo Wine Museum
  • pampanella, an almost-forgotten dairy product
  • visit a typical masseria and buy preserves and typical products
  • wines and olive oils in the territory’s wineries and olive oil presses


Use the QRCODE to download the app with the 12 flavour itineraries onto your smartphone or tablet.

Per offrirti il miglior servizio possibile questo sito utilizza cookies. Continuando la navigazione nel sito acconsenti al loro impiego in conformità alla nostra Cookie Policy - We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy. To find out more about the cookies we use and how to delete them, see our privacy policy.

  I accept cookies from this site.
EU Cookie Directive Module Information